Video Project Questionnaire

Business Video Form
Person Leading project
Person Leading project
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Create a well-thought-out vision for your video that's written down and successfully answers the question "What exactly are we trying to achieve by producing this video?"
Know who you want to be watching your video and make that your starting point. Answering the "who" first will help you line up all the other pieces of your video project
Many companies try to say everything in one video and end up failing to say anything valuable at all. Figure out the most important aspects of your message – the ones that must be communicated to successfully pass on the information to your target audience.
By simplifying the scope of the project, you can get a faster turnaround time. Conversely, if you have a really complex and in-depth vision in mind, it might take some time to make that vision come to life.
The cost of your video directly reflects the number of professionals and resources that are needed to help execute the vision. If your story is best told using multiple cameras, locations, actors/talent, and props, over multiple shoot dates, it will likely cost more. If the best way to tell your story can be captured with one camera during one half-day shoot, the budget will likely be less.
Make sure to communicate your plan with Joe Gustafson, inc. With a solid understanding of the larger vision, I can help you maximize your efforts for efficiency.
Get your whole team to think through what it would take to make the video a success. Maybe the metric is leads generated, views on YouTube, or dollars donated, or all of the above. (Not only does clarification on this help your video production team aim to meet that same goal, it also gets buy-in from your internal team when it works.)
Once you've determined who the audience is, the next step is to decide what you want that audience to feel after they're done watching. The reason people engage with content is because it makes them feel something, which is the job of the person creating the video and its messaging.
provide link or website
it’s important to consider any key events, scenarios, or people that would need to be scheduled during the video shoot.
Will there be music in the video? If yes, who will be providing the music? If our team is providing the music then what is the expected tone or genre?
Send a list of five sharp, open-ended questions to your interviewee ahead of time. Consider their perspective on the topic – what could they say about it that nobody else could? Try to avoid closed-ended questions (ones that could be answered with a simple "yes" or "no"). Listen for opportunities to drop a follow-up question – your next great sound bite could be hiding in the next answer. Be sure to ask your interview subject to NOT memorize the questions – just to get a feeling for them and consider how they might answer. Let them know you might go a little off-script with follow-up questions or anything else that comes to mind during your conversation.
Sign-off could come from a small group from marketing or it could go all the way to the CEO. If your company has lots of layers of approval, it might be helpful to add a few extra days to your project timeline to make sure you don't get behind.
Many of our shoots are on location, whether it's at your company headquarters or industrial factories and beautiful outdoor scenes. On the other hand, your shoot may require studio space where you can control lighting, or eliminate noise.
Will someone from the company be writing the dialogue, and or questions? If not, is the videographer going to do this for the company? This may add to the overall cost of video production.
Send a list of five sharp, open-ended questions to your interviewee ahead of time. Consider their perspective on the topic – what could they say about it that nobody else could?